Monthly Archives: July 2011

Marketing Plans Require an Opportunity Analysis

Posted on July 27, 2011 by concentreblog

Before doing your next marketing plan, you need to do an opportunity analysis. The analysis will help you lay the foundation for your marketing and communications activities. If your primary target is the consumer market, think about how they are … Continue reading →

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Are You Optimizing Your Press Releases?

Posted on July 20, 2011 by concentreblog

Well-written, Internet-optimized press releases are a powerful means of getting publicity and attaining highly qualified leads for your business. Press releases stay on the Web forever, gaining you traffic and qualified leads for months or even years to come. In … Continue reading →

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Marketing in a Slow Economy

Posted on July 13, 2011 by concentreblog

Marketing is a core function for all business. Slashing budgets – marketing, promotional and publicity – actually will worsen your company’s performance. If you lower your visibility in the marketplace, your competitors are just waiting around the corner to carry … Continue reading →

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Is Your Website Organized for You or Your Customers?

Posted on July 6, 2011 by concentreblog

You need to organize your Website so that it will be easy for your customers to accomplish their goals. Don’t confuse them by organizing it by what you’d like rather than what your visitors and customers need and the information … Continue reading →

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