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Monthly Archives: April 2012
Defining and Protecting Your Brand’s Image
Image may be one of the most overused and misunderstood terms in branding. The perception of your image has marketing implications that are significant and important to the success of your business. Strongly branded organizations maximize their value through effective … Continue reading
Is Your Company’s Color Sending a Hidden Message?
Most marketers understand that the consistent use of color in advertising and marketing plays a huge role in memory recall. For example, most of us understand that the persistent use of red in advertising for Coca-Cola® is done in hopes … Continue reading
What Makes Good Design?
Can anyone become a great designer with the right tools? Can good design be purchased from a box, downloaded in a software program, or installed from a template online? As much as we would all like to believe that there … Continue reading
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Tagged advertising, graphic design, print advertising, Website design
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It’s All About the Service
Good customer service is all about bringing customers back. It’s about sending them away happy – happy enough to pass along positive feedback to others. Recently, I called the “Help Desk” of one of our service providers. The customer service … Continue reading
The Skinny on…Outsourcing Your Social Media?
Social media is conversation and collaboration with your stakeholders. Then, why would you want to outsource these engagement services? Social media efforts can be a huge waste of time and you’ll get nothing in return, unless you know the best … Continue reading
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