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Tag Archives: brand marketing
Defining and Protecting Your Brand’s Image
Image may be one of the most overused and misunderstood terms in branding. The perception of your image has marketing implications that are significant and important to the success of your business. Strongly branded organizations maximize their value through effective … Continue reading
Consistent Branding Means Survival
To ensure the future growth and profitability of your company, you must use a brand management strategy to continually build, strengthen and revitalize your brand. Building and maintaining a valuable brand isn’t easy. Brand positioning is a process, not an … Continue reading
Am I a Journalist or a Blogger?
I had lunch recently with a group of friends, all journalists – editors or reporters. All, including myself, have a bachelor’s degree in journalism or closely related academic area. We spent many years, learning the ropes, ethically and how to … Continue reading
Posted in Marketing, PR
Tagged blogger, blogs, brand marketing, journalism, journalist, public relations
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Are You Shifting to More Online Marketing?
If your marketing and communications plan is not shifting toward more online communications, you are not fully connecting with your customers. The best way to do this is to take an integrated marketing and communications approach. You must invest in … Continue reading
Posted in Branding, Marketing
Tagged brand marketing, online communications, online marketing, Web presence
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Concentre Blog: Brand Marketing, PR Strategy, Web, SEO and E-marketing Expertise 