Tag Archives: brand

PR Boosts the Effectiveness of Your Marketing

Posted on March 9, 2012 by concentreblog

Public relations (PR) helps reinforce your marketing, advertising and brand position. It makes your marketing work better, especially if you have unique key message content that can be a starting point to use for different mediums on and off line. … Continue reading →

Posted in Branding, Marketing, PR | Tagged , , , , | Leave a comment

Businesses Need to Embrace Social Media

Posted on August 2, 2011 by concentreblog

Most businesses now realize the potential of social media and its compelling way it reaches customers. Social media is an equalizer of influence. It’s not about the technology, but people being engaged. Customers are more influential as part of the … Continue reading →

Posted in Marketing | Tagged , , , , | Leave a comment

What is a Brand?

Posted on June 2, 2011 by concentreblog

Is it your company’s logo? Your advertising or public relations campaigns? These are all elements of branding. Branding is the intangible part of your business. A brand, unlike your product or service offerings, is a collection of ideas, feelings and … Continue reading →

Posted in Branding | Tagged , , , , , , | Leave a comment

Do You Need to Consistently Promote Your Brand?

Posted on May 26, 2011 by concentreblog

To ensure future growth and profitability, companies must continually build, strengthen and revitalize their brand value. Building and maintaining a meaningful brand isn’t easy. You must focus on the emotional aspects of your brand – the proposition, making a quick … Continue reading →

Posted in Branding | Tagged , , , , , , | Leave a comment

Is Branding and Connecting to Local Culture Important?

Posted on April 15, 2011 by concentreblog

Yes it is. Here’s a good example of tapping into cultural associations. Branding and connecting to a local culture is very important. A great example is this Coke machine that we saw in Belgium with Brussel’s Mannekin Pis – literally … Continue reading →

Posted in Branding | Tagged , , , | Leave a comment