Tag Archives: branding

What is a Brand?

Posted on June 2, 2011 by concentreblog

Is it your company’s logo? Your advertising or public relations campaigns? These are all elements of branding. Branding is the intangible part of your business. A brand, unlike your product or service offerings, is a collection of ideas, feelings and … Continue reading →

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Do You Need to Consistently Promote Your Brand?

Posted on May 26, 2011 by concentreblog

To ensure future growth and profitability, companies must continually build, strengthen and revitalize their brand value. Building and maintaining a meaningful brand isn’t easy. You must focus on the emotional aspects of your brand – the proposition, making a quick … Continue reading →

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Is Branding and Connecting to Local Culture Important?

Posted on April 15, 2011 by concentreblog

Yes it is. Here’s a good example of tapping into cultural associations. Branding and connecting to a local culture is very important. A great example is this Coke machine that we saw in Belgium with Brussel’s Mannekin Pis – literally … Continue reading →

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