Tag Archives: branding strategy

The Skinny on … Your Unique Value

Posted on September 30, 2011 by concentreblog

Why is your company different? What sets you apart? How are you different from your competition? Once stated, can your claim be backed up? You need to be able to answer these questions to have a powerful positioning statement that … Continue reading →

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Want to Capture Customer Loyalty?

Posted on June 10, 2011 by concentreblog

Customer loyalty and commitment is the key to success in today’s competitive environment. Your brand strategies need to be relevant, have a differentiated offer and reflect values that are credible and believable. This is only achievable by ensuring consistency in … Continue reading →

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