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Tag Archives: customers
Marketing Plans Require an Opportunity Analysis
Before doing your next marketing plan, you need to do an opportunity analysis. The analysis will help you lay the foundation for your marketing and communications activities. If your primary target is the consumer market, think about how they are … Continue reading
Posted in Marketing
Tagged benefits, communications, competitors, customers, features, market segments, marketing, marketing plan, opportunity analysis
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Is Your Website Organized for You or Your Customers?
You need to organize your Website so that it will be easy for your customers to accomplish their goals. Don’t confuse them by organizing it by what you’d like rather than what your visitors and customers need and the information … Continue reading
Posted in Website
Tagged customers, index, rank, search engine optimization, SEO, Website, Website copy
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PR Helps Point the Customer to You
It’s very important to stay close to your customers to make your company, its products or services an easy, reasonable choice. Conducting public relations (PR) is a cost-efficient and effective way to find new customers and boost your reputation. Publicity … Continue reading
Using a Four-Step Plan for Website Development
A company that wants to develop a customer-centric Website should use a four-step plan for its development – your brand, customers, objectives and strategy. The most successful brand strategies take advantage of the Web, using a well-designed and carefully planned … Continue reading
What is a Brand?
Is it your company’s logo? Your advertising or public relations campaigns? These are all elements of branding. Branding is the intangible part of your business. A brand, unlike your product or service offerings, is a collection of ideas, feelings and … Continue reading
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