Tag Archives: branding

What makes a good logo?

Posted on January 18, 2012 by concentreblog

A logo can be one of the most important marketing pieces a company has because it is the foundation of your marketing or branded look. Therefore, a good logo should be a unique and timeless representation of your company, defining … Continue reading →

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The Skinny on … Your Unique Value

Posted on September 30, 2011 by concentreblog

Why is your company different? What sets you apart? How are you different from your competition? Once stated, can your claim be backed up? You need to be able to answer these questions to have a powerful positioning statement that … Continue reading →

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Marketing in a Slow Economy

Posted on July 13, 2011 by concentreblog

Marketing is a core function for all business. Slashing budgets – marketing, promotional and publicity – actually will worsen your company’s performance. If you lower your visibility in the marketplace, your competitors are just waiting around the corner to carry … Continue reading →

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Why Brand?

Posted on June 14, 2011 by concentreblog

Branding helps you compete. It helps your products and services stand out in a very cluttered market. Well-focused, consistent attention to your brand will create a favorable and memorable position for your products or services. It’s the best way to … Continue reading →

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Want to Capture Customer Loyalty?

Posted on June 10, 2011 by concentreblog

Customer loyalty and commitment is the key to success in today’s competitive environment. Your brand strategies need to be relevant, have a differentiated offer and reflect values that are credible and believable. This is only achievable by ensuring consistency in … Continue reading →

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